An affordable, one-time Local SEO improvement project with measurable accountability
Find What's Wrong. Fix What Matters. Measure What Changes.
Not Every Small Business Needs an Ongoing SEO Contract
Maybe your Google Business Profile needs cleaning up. Sometimes your website isn't making your most important services clear. And sometimes customers are finding you but aren't taking the next step to call or request an estimate.
The 90-Day Local SEO Playbook was created to find those problems, fix the priorities, and measure whether the improvements are making a difference.
Better Visibility Is the Starting Point - More Business Is the Goal
A business can improve its Google rankings and still have a problem: the phone isn’t ringing.
That’s why our Playbook doesn’t stop at search visibility.
We look at how your business appears in Google Search and Maps, whether your website clearly supports the services you want to sell, and whether potential customers can easily contact you.
We also review actual business inquiries whenever reliable information is available.
Because improved rankings don’t pay the bills. New business does.
Why a One-Time Local SEO Project?
Many established small businesses have good services, happy customers, and a functioning website. What they don’t have is a clear understanding of why their online visibility isn’t producing better results.
They may not need ongoing SEO management right now.
They may need someone with experience to examine the website and Google Business Profile together, identify conflicting signals, correct the important problems, and explain what the results show.
That’s what the Playbook is designed to do.
What Your 90-Day Local SEO Playbook Includes
1. Local SEO Audit & Strategy Development
We examine your existing website, Google Business Profile, local competitors, and priority services to identify what deserves attention first.
We research three agreed service searches, establish your starting visibility, and create a focused improvement plan.
The goal is to correct problems that matter to your business, not generate a long list of SEO chores.
2. GBP Foundation Clean-Up — $349 Value Included
Your Google Business Profile is a major part of how potential customers discover and evaluate your business in Google Maps.
The Playbook includes our complete standalone GBP Foundation Clean-Up:
- Full profile audit and structural alignment
- Category and service configuration
- Business description and core service refinement
- Initial Google Posts and Q&A content where appropriate
- Corrections to identifiable profile conflicts and misalignment
The same service is available separately for $349. With the Playbook, it’s included at no additional charge.
3. Priority Website Corrections
An audit isn’t much help if nobody fixes the problems.
We identify and implement agreed improvements to your existing website that can strengthen your local search foundation and make it easier for customers to take action.
Depending on what we find, that may involve:
- Titles, headings, and important service information
- Homepage and priority service relevance
- Internal links and local business information
- Existing reviews, customer proof, and trust signals
- Calls to action, contact options, and basic conversion issues
We prioritize corrections based on your business, website condition, and agreed project scope.
4. Google Maps GeoGrid Visibility Tracking
Ranking in one part of Houston doesn’t mean your business has the same visibility five miles away.
We use Google Maps GeoGrid measurements to examine how your business appears across an agreed geographic area for three priority service searches.
We establish a baseline near the start of your project and repeat comparable measurements near Day 90.
You can see where your business gained visibility, where it remains weak, and what may deserve attention next.
5. Lead Readiness & Conversion Review
Better visibility only matters if it creates opportunities for your business.
We check basic contact functionality, review available tracking, and identify priority problems that could make it harder for customers to reach you.
That includes looking at phone links, forms, calls to action, and available inquiry information.
When the data supports it, we’ll discuss how many legitimate calls and form submissions your business received, which inquiries were qualified, and whether any became customers.
6. Progress Reviews With Your SEO Consultant
You won’t spend 90 days wondering what happened to your SEO project.
You’ll speak directly with the consultant doing the work, review the numbers together, and discuss what customers are actually doing.
Your Playbook includes Day 30 and Day 60 check-ins, followed by a final Day 90 review.
No mystery reports. No disappearing agency.
What Happens During the 90 Days?
Effective Local SEO follows a defined sequence, not random tactics.
We follow Web SEO Houston’s established 90-Day Local SEO Framework, adapting execution to your business’s starting condition, services, and market.
Days 1–10: Audit & Opportunity Mapping
Identify local visibility gaps, competitive opportunities, tracking issues, and the work that should come first.
Establish the starting Google Maps GeoGrid measurements and agree on the most important service priorities.
Days 11–40: Build, Fix & Align
Complete the GBP Foundation Clean-Up and implement the priority website corrections.
Strengthen service relevance, local information, calls to action, and the connections between your website and Google Business Profile.
Days 41–70: Authority, Trust & Proof
Strengthen appropriate existing trust signals, service information, internal links, and evidence that supports the business’s credibility.
Review early results and customer inquiries to identify any important adjustments.
Days 71–90: Local Expansion & Optimization
Use the available measurements and client feedback to refine priorities.
Repeat the Google Maps visibility comparisons, assess available organic and GBP performance, and review the business impact.
The framework stays consistent. Execution changes based on the business, market, and starting point.
We Check Progress Before Day 90
Day 30 — What Have We Fixed?
We discuss completed corrections, initial measurements, and whether the business’s calls and contact forms are working as expected.
We also ask what you’re hearing from customers.
Day 60 — Is Anything Changing?
We review available search and customer activity trends, discuss legitimate inquiries, and identify what deserves attention before the final evaluation.
Day 90 — Did We Make a Difference?
We compare the starting measurements with current visibility, review work completed, and discuss calls, forms, qualified opportunities, and any customer outcomes you can document.
You’ll receive The WSH Consultant’s Read: a plain-English explanation of what improved, what didn’t, and what we recommend next.
Our Measurable Progress Commitment
90 Days to Make a Difference. If We Don’t, We Keep Working.
We don’t believe a small business should pay for an SEO improvement project and be left wondering whether anything changed.
Before work begins, we establish your priority services, visibility baseline, and the agreed criteria for measuring progress.
We review the findings with you throughout the project.
If your qualifying business has not demonstrated meaningful positive movement by Day 90, we’ll provide up to 30 additional days of focused corrective work at no additional management charge.
We don’t guarantee a first-place ranking, a particular Map Pack position, or a specific number of new customers.
We do commit to meaningful measurement, agreed corrections, regular communication, and honest accountability.
The Progress Commitment applies to qualifying businesses under the written measurement plan established before the project begins.
Is the 90-Day Playbook Right for Your Business?
A Good Fit
The Playbook is designed for established local businesses that:
- Have an existing website and Google Business Profile
- Serve customers in a defined local market
- Need website and GBP problems identified and corrected
- Want to improve their chances of receiving qualified calls or inquiries
- Prefer a one-time improvement project over an ongoing SEO contract
- Want to understand what their SEO investment accomplished
It’s especially useful for contractors, home service companies, professional service providers, specialty practices, and other Houston-area businesses.
Probably Not the Right Fit
The 90-Day Local SEO Playbook is designed primarily for established local service businesses. It’s generally not the right fit for online-only stores, e-commerce businesses, restaurants, hotels, or businesses whose success depends on a different type of search strategy. Those businesses may need specialized SEO work beyond the scope of this program.
The Playbook also isn’t intended for businesses requiring a completely new website, major development work, extensive technical recovery, or a large ongoing content and link-building campaign.
It isn’t a promise to reach Google’s top three results within 90 days.
If your business only needs a Google Business Profile cleanup, our standalone GBP Foundation Clean-Up is $349.
If you need ongoing optimization across a broader market, we can discuss Local SEO Pro or Elite separately.
We’ll recommend the right amount of help for the problem.
One Local SEO Project. One Clear Price.
90-Day Local SEO Playbook — $1,650
Pay in full or in three installments of $550.
Your project includes:
- Local SEO diagnosis and strategy development
- $349 GBP Foundation Clean-Up
- Priority Website Corrections
- Three priority service searches
- Baseline and final Google Maps GeoGrid measurements
- Lead readiness and basic conversion tracking review
- Local visibility and business inquiry analysis
- Day 30 and Day 60 client consultations
- Final Day 90 Progress & Business Impact Review
- The Measurable Progress Commitment for qualifying businesses
No automatic renewal. No required monthly SEO subscription.
Frequently Asked Questions
Is the 90-Day Local SEO Playbook a monthly SEO service?
No. It’s a one-time $1,650 improvement project. The three monthly payments are an optional payment arrangement, not an automatically renewing SEO contract.
What kind of problems will you fix?
We prioritize the problems identified during the initial audit. These may include Google Business Profile misalignment, unclear service content, weak page structure, local trust information, internal links, or conversion issues. The agreed corrections are documented in your project plan.
Is Google Business Profile optimization included?
Yes. The Playbook includes our complete $349 GBP Foundation Clean-Up at no additional charge.
Will my business get more phone calls and form submissions?
Generating better customer opportunities is an important goal of the Playbook. We examine visibility, contact functionality, and available inquiry data, but we cannot guarantee a particular number of calls, leads, or new customers.
How will you measure progress?
We establish Google Maps GeoGrid baseline measurements for three priority service searches, then compare those results near the end of your 90-day project.
We also review relevant Google Search Console data, Google Business Profile activity, and available phone calls, form submissions, and qualified customer inquiries.
Where useful, we may conduct additional visibility checks across AI-powered search platforms to better understand how your business appears in emerging search experiences.
We’ll discuss the findings together during your Day 30, 60, and 90 progress reviews, focusing on both search visibility and opportunities to generate new business.
What if my visibility doesn’t improve?
Qualifying businesses receive our Measurable Progress Commitment. If meaningful progress cannot be demonstrated under the agreed measurement plan by Day 90, we’ll provide up to 30 additional days of focused corrective work at no additional management charge.
Do I need to give you access to my website and Google Business Profile?
Yes. Appropriate access is necessary to make corrections and evaluate the work. We’ll explain what is needed before the project begins. You retain ownership of your business accounts.
What happens when the 90 days are finished?
We provide your final progress review and recommendations. The project ends, unless an applicable complimentary corrective period is needed. There is no automatic renewal.
You can choose to continue with ongoing Local SEO services, but you are not required to.
Is this available outside Houston?
The Playbook is primarily designed for qualifying businesses in Kingwood, Humble, Atascocita, The Woodlands, and greater Houston. Other markets may be considered individually.
Let's Find Out What's Actually Wrong
You don’t have to diagnose your own SEO problems before asking for help.
Start with a Free Website Visibility Review. We’ll look at your website and Google Business Profile together, discuss which services matter most to your business, and identify whether the 90-Day Playbook is the right approach.
Sometimes a $349 GBP cleanup is enough. Sometimes a broader project makes sense.
The goal isn’t to sell you more SEO than you need. It’s to help you get the right things fixed.