Take advantage of Social Media Listening and market directly to Kingwood’s growing social media community. Create relevant content and promote it using Google Facebook, Twitter & Instagram.
Here are a few ways to use Social Media Marketing that will drive traffic to your social media profiles or websites from Kingwood area visitors.
Create a Branded Hashtag
It can be tempting to use common hashtags to bring attention to tweets and social media posts. I confess, I use them all the time on Twitter to promote specific articles that have the same tags and keywords. They help tremendously with driving views, likes, especially if the article Title is relevant and catchy.
But, in most cases this won’t help your brand. However, creating your own branded hashtag lets fans easily find your content across a wide spectrum of social media channels.
Your branded hashtag could be as simple as you company name such as #SERPSniper or a short slogan or motto such as #LazerTargetedSEO. In September 2017 during and after Hurricane Harvey #HoustonStrong and #TexasPride trended across America for weeks. If you use a slogan or motto just be sure to make it memorable and unique.
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Our adventure #HumbleOilDays in Humble, Tx 1st stop PainTrain Salsa visit with our friend Shane stocking up. Yummy! pic.twitter.com/MRYRWSa5vy
— Michael klasno (@1Peter37) March 19, 2016
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Social Media Hashtag Promotions
One of the best ways to promote your local business is with a local SEO Kingwood social media #HashTag Promotions from your store or a local community event.
Recently @SERPSniper spent the day promoting #HumbleOilDays a great afternoon on Main Street in Old Humble TX. This is the original community built during the Oil Boom of 1905. Here’s a LIVE tweet from Humble Days.
We visited with vendors, spent a few dollars and tweeted about the event and local businesses using the #HumbleOilDays Hash Tag in all our tweets. Overall this was a fun day spent promoting OUR Community.
Done on a small scale it may make little difference other than serve as a vehicle to promote a “Give-a-way” or other in store promotion. But, if it had been organized event wide with all the vendors, advertising partners, community organizers, etc. a local SEO Humble Hash Tag promotion for #HumbleOilDays would have make a big Ripple in the Kingwood and Humble social media ponds. [/su_column]
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Use Social Media Advertising
The need for advertising on social media has grown in recent years. You can develop a following organically, but it is far quicker when you are willing to pay for exposure. Social advertising can be beneficial when used correctly.
Sites like Facebook and Twitter have software that can pinpoint a “hyper-local” audience and deliver your content in a time frame suitable for your promotion schedule. This ensures your content appears Only in front of your targeted Kingwood and Humble Texas audience.
Be sure to monitor your spending and ROI. Social Media Advertising can mount up and get out of hand quickly.
Hold Social Media Contests
Social media contests are common but continue to work well. A simple contest during a local street fair at Town Center Park in Kingwood might involve tagging your brand page or posting a hashtag with a picture from the event on Instagram.
If you want to go further, there are tools that can award points depending on how widely a user shares your contest. This works well for pre-event promotion. It’s called Gamifying or Gamification and it isn’t hard or expensive to implement. Here is a great article with 10 Facebook Gamification Examples. Whether it’s rewards which encourage sharing, increase urgency, or give away points, gamification can certainly amplify any social media campaign.
Engage with Followers
Social media is about engagement, so it is essential you interact with followers. For businesses responding to questions and reposting relevant content are a must. Asking for opinions or posting a short Quiz or Survey can get followers involved and feel appreciated.
Follow a Posting Schedule
Social media requires attention, it’s not something you can do willy nilly. Following a consistent posting schedule is the best way to maintain interest. Your accounts will organically increase the number of shares and followers you gain thus look much more natural to the Google & Bing social bots.
Reach 81,000 Customers in Kingwood with Social Media Marketing
It is virtually impossible, and potentially disastrous for Kingwood businesses to ignore social media.
Fact; Kingwood is a 14,000 acre (57 km²) with approximately 81,692 people. That’s over 2006 people per square mile. The median age is 37 years, Median Household Income is $77,527. source
So many potential customers to discover. How many do you think have cell phones? Can you afford to ignore this many potential customers?
Increase Your Reach with Kingwood Social Media Marketing
SEO with a local focus is just one element of the coding that is behind your website. But, It’s the code that the Google & Bing search engine spiders read to get you correctly indexed into the search directories and placed on those Google Map SERP pages. (Read this SERP Sniper Blog post about Geo-targeting)
Locally focused SEO code using Geo-targeting is what drives the customers to your store when they use a cell phone or other mobile device. Your mobile phone is also what drives most social media.
According to this article 54% of searchers use a local modifier in their search terms. In fact 60% of local searchers add a town or city name to their search and 42% go as far as adding a zip code.
We offer locally focused SEO and search optimized Social Media promotions to businesses in the kingwood, Texas area. Call Today 281-706-9450
