Google Map Pack – What is the local pack?

Local SEO - Google Map Pack

Do you dominate the Google Map Pack for your most important keywords? – Local SEO directly influences listings on Google Maps, Bing Maps, Apple Maps and local directories. Considering Google’s laser focus on providing local recommendations within Google Assistant, it’s NEVER been a more important time to focus on Google’s Map Pack. Google Map Pack – Managed Local SEO – Starts at just $400 mo. 

Getting listed on Google is essential!

Did you know, 2.2 billion mobile searches happen EVERY DAY.  In fact, over a billion active users search for addresses or directions on their mobile devices every 24 hours. (that’s 91.6 million address searches per hour.) It’s no wonder, Google Maps is one of the most important Local SEO tools. This SERP Sniper Quick Study Guide “How to Dominate to Google Map Pack” details the finer points of Google Map Pack.

First, we are going to answer these 5 questions.

What is the Local Pack

The Google Map Pack is often referred to as the “Google local pack” or the “Google 3 pack” or “snack pack.”  By any name, it’s that amazing free SEO boost that appears on the Google search engine results page (SERP) when a user introduces a local query.

This is the map section that appears, when relevant, in the results page of a regular Google search—in particular, below the first three results (which are paid ads) and above the organic results.

What is a “Local Query”

A local query can be something like TexMex restaurants near me or veterinarians in Humble, Texas.  If a local query is used, Google will use your device GPS location to find places nearby to their location. The search results will feature the most highly ranked businesses based on the factors that determine local rankings.

What does the Google Map Pack look like

You’ve seen it 1000 times in your search results. The Local Pack includes a map of the area, highlighting the top 3 physical locations with big red pins. Some extra locations with small buttons, but without mentioning the name are also listed. The listings include contact details of those 3 locations, including their address, phone number, hours of operation, website url and star rating.

Below is a screen shot of the results for the query “SEO Services Kingwood.” On June 15th 2019 it returned our Web SEO Houston in the Maps #1 spot AND the #1 Organic result. :-) Other searches such as “Local SEO Kingwood” would get similar results.
SEO Agency Kingwood

What is Google Business Profile

Formally known as Google My Business, “GBP” is a free platform created by Google that allows businesses to manage their physical locations. Business owners should claim and verify their locations, edit their details and upload images that will appear in Google Maps or in Google Search Result Pages in the form of a featured panel.”

For a better understanding of GBP read this SERP Sniper article “Build a Better Google Business Profile”

Why You Need a Google Map Marketing Strategy

Do you Have a Local SEO and Google Map Marketing Strategy in place? It can help  improve not only the visits to your site, but also your lead generation, number of phone calls and visits to your physical location. Ultimately it will affect your ROI in Local SEO.

Remember, the local pack is pulled directly from Google Maps which pulls directly from the Google Business Profile database, so once again, getting listed on Google is essential.

Google Map Pack – Managed Local SEO – Starts at $400 mo. 

TERMS – $400 due on Day One at the On-boarding Meeting. (Monthly payments begin 30 days later.) Google Map Pack SEO Starts at $400 month.

Create a Google Maps Marketing Strategy that Dominates your Local Results.

AGAIN, if you have more questions this SERP Sniper Quick Study “Dominating the Google Map Pack” details all the finer points of Google Map Pack and our service. If your ready to get started, just give me a call at 442-340-3947.

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