This website contains an abundant amount of Free Internet Marketing and SEO information. Some of that information can be confusing to a novice seo or business owner. With that in mind, here is a partial list of Internet Marketing Terms & Acronyms we use.
Analysis & Tracking
PR – PageRank
Google’s ranking software that calculates the relevance of a webpage to the search keywords entered.
PV – Page View
The request to load a single HTML file (web page) of an Internet site.
UV – Unique Visitor
The number of individuals requesting pages from the website during a given period of time.
Internet Advertising Terms
PPC – Pay Per Click
Advertisers select and bid on keywords for which they would like their ad to appear when a query is performed on a search engine. The most common PPC platforms; Google (AdWords), Yahoo (Search Marketing) and Bing. (Microsoft AdCenter)
PPL – Pay Per Lead
Pay per lead advertising is self-explanatory. Popular pay per lead companies include Angie’s List, Houzz, HomeAdvisor or Thumbtack. These services generate the leads and then sells them to (multiple) advertisers.
ROI – Return on Investment
The percentage of profit or revenue derived from an advertising or marketing campaign / strategy.
ROAS – Return on Ad Spend
Related to ROI, ROAS is the revenue generated per dollar spent. ROAS can be a useful metric when you want to compare the performance of two different advertising strategies.
Internet Marketing Terms
B2B – Business to Business
Companies that market themselves to other businesses (vs. marketing directly toward consumers).
B2C – Business to Consumer
Companies that market themselves to consumers (vs. other businesses).
CRO – Conversion Rate Optimization
Conversion rate optimization is the process of making changes to your ads, marketing strategies or website with the goal of turning more viewers or visitors into conversions. For an in-depth explanation of Conversion Rate Optimization and how it relates to SEO read this article.
Search Optimization Terms
SEO – Search Engine Optimization
The process of changing your website’s code, structure, on-page and off-page content. These changes allow search engines to more easily find, index and rank your site relative to your competitors. Learn more about SEO
[su_box title=”What is Search Engine Optimization (SEO)” box_color=”#0b22f2″ title_color=”#ffffff” radius=”2″]According to Webopedia Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.[/su_box]
SEM – Search Engine Marketing
Search engine marketing is the process of increasing your search engine share using tactics such as SEO, PPC and Local Optimization. example; adding your business to Google My Business & Google maps.
SERP – Search engine results page
The listing or results returned by a search engine in response to a keyword query.
SMM – Social media marketing
A form of Internet marketing that utilizes social networks as a marketing tool.
SMO – Social media optimization
The use of social media communities to generate publicity in order to increase the awareness of a product, brand or event.
UX – User Experience
Social Media Acronyms
DM – Direct Message
The private message function on Twitter.
FB – Facebook
The social network.
G+ – Google+
Google’s social network.
GA – Google Analytics
A web analytics service offered by Google.
IG – Instagram
A social network to share images, short videos and photos.
LI – LinkedIn
The largest professional social network.
RT – Retweet
A Twitter function where you re-share content posted by someone else.
SM – Social media
Refers to the entire industry.
YT – YouTube
A social network dedicated to videos.
Our goal is to help local Houston businesses succeed so if you have any questions, please contact us.
