Category: Featured Articles

Google Visibility Scorecard
Featured Articles
Michael Klasno

What Is a Google Visibility Scorecard?

Introduction to your Google Visibility Scorecard Most business owners assume Google sees their website the same way they do – clean, clear, and intentional. But Google doesn’t think like a human. It sees signals, Patterns, Entities, Relationships, and most of

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4 Pillars of SEO
Featured Articles
Michael Klasno

The Four Pillars of SEO and How to Activate Them

The Four Pillars of SEO (and How to Make Each One Work) Search keeps changing – AI answers, richer SERPs, map packs—but the fundamentals of getting found haven’t. Winning visibility still comes down to four levers you control: make each

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Complete Guide to Google Business Profile and Google Map Pack
Featured Articles
Michael Klasno

Build a Better Google Business Profile

Google Business Profile is the primary local trust signal Google uses to validate business entities across Maps, AI Overviews, and local search results. Google evaluates GBP data to confirm legitimacy, service scope, customer sentiment, and real-world engagement before assigning local

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SEO Guide for Contractors
Featured Articles
Michael Klasno

SEO Guide for Contractors and Construction Service Pros

SEO for Construction Companies, Contractors and Trade Professionals This SEO guide for contractors and construction service professionals is designed to help you build a strong, sustainable search presence—locally, regionally, or across multiple service areas. Search behavior has changed. Customers no

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Understanding Local Voice Search Optimization
Featured Articles
Michael Klasno

Understanding Local Voice Search Optimization

SEO Specialist are always looking for solutions to placing clients higher in the SERP’s. As Local SEO matures, and technology improves in the age of AI it has become clearer that “Conversational AI” will soon dominate the voice search results. Enter Voice Assistants.

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Tips and Strategies for Improving your Attorney SEO
Featured Articles
Michael Klasno

Improving Attorney and Law Firm SEO

Provide valuable and informative content: Ensure that your Law Firms content provides valuable insights related to legal matters. Here are 7 Tips for Improving your Attorney SEO;

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How do I Dominate the Google Map Pack?
Featured Articles
Michael Klasno

How to Dominate the Google Map Pack

The Google Map Pack is not ranked like organic search results. Google selects Map Pack listings by weighing relevance, proximity, and prominence signals derived largely from Google Business Profile activity and user behavior. Businesses that align with these local trust

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