Keyword Targeted Content Marketing
In a recent SEO Marketing Blog post “Best Keyword Strategy to help build Cornerstone Content.“ We laid out the Construction Industries best Keyword Strategy to build Cornerstone Content. Today I want to address Content Marketing from the perspective of Keyword Relevance.
Why is targeting a keyword important? – Using keywords correctly will directly affect the return on your digital marketing investment. The more you understand about keywords the easier it gets to write quality targeted content.
Why is content marketing important for SEO?
Writing content is a key aspect of Search Engine Optimization. It all starts when the Google Bots (search spiders) read your page text and using the current algorithm index and attempt to rank it. If you did your content marketing correctly; i.e. you published a lot of quality content related to the keywords and terms your audience is searching for, your website will pop up more often in the SERP’s. Over time your rankings will organically go up.
Along with high placement in the Organic SERP you will start seeing more visitors. These new visitors are potential buyers. So, in addition to increasing the traffic, keyword targeted content could increase your sales as well.
How we do Keyword Research
Keyword Research — We research your business, industry, and region in order to find the keywords that will perform best. This builds on the idea that quality always beats quantity. In fact, in today’s SEO, quantity without quality can land you in cyber jail with Google.
Think about the types of keywords and what will work best for your industry. The keywords you use should do these three things, all at once.
- Reflect your brand and its message.
- Be of interest to your customers.
- Help you dominate the Search Engine Results. (SERP)
Always make sure you’re providing the most value for your brand by targeting keywords that have search volume. Most importantly, keywords need to be relevant to the mission of your business and the on page content.
Additional benefits of Content Marketing include;
- Improves brand awareness and recognition.
- Helps develops lasting relationships with your audience.
- Builds authority and credibility.
- Creates loyalty and trust, with both current customers and prospects.
- Helps positions your business as an expert in your industry.
- Generates traffic to your site to improve lead generation.
- Helps your customer move through the purchase decision more quickly.
- Provides value with no strings attached.
Promote What Makes Your Product Unique
Your competitors likely have a similar product or service as yours, which means your potential customers need to know what makes yours better. This is where keyword targeted content comes in.
Content marketing is not a “set it and forget it” activity. It is a process that requires regular delivery of focused content to increase your visibility and demonstrate your expertise. You can do this by consistently producing quality content that excites and informs your audience on a regular schedule.
Additionally, in order to prove why you’re worth buying from, you need to prove why you’re worth listening to.
Relevant Keywords and Targeted Content tie everything Together
Traditional marketing is far less effective than it used to be. Regardless of what marketing tactics you use, quality content should be at the core of everything you do.
- Social Media – is impossible without first creating engaging, useful content.
- Search Optimization – Google rewards businesses that consistently publish quality content.
- Pay per Click Advertising – For PPC to be effective you need great content behind it.
- Inbound Link Building – great content is key to encouraging other sites to link to yours.
Use LSI keywords to Build Cornerstone Content
When writing long-form cornerstone content, you can include LSI keywords more naturally. Meaning, the content shouldn’t have just one focus keyword. Your goal with Onpage SEO should be to rank for all synonyms and related queries.
What is Latent Semantic Indexing? To determine the relevance for a particular query, Google looks at LSI keywords, or synonyms for the searched keyword. LSI determines patterns within the terms, topics, and concepts of a page.
The bottom line Take Away – any form of marketing is now impossible without great content!
Write content that will drive traffic from many related queries. The goal is to generate clicks and use the factors of your Onpage SEO to increase conversions.
Focus on quality content published regularly. But be realistic in how much time you can spend on content creation and marketing based on your resources.
You don’t have to blog every day to succeed with content marketing. Strive for a rate that works for you and publish useful content.
If you don’t have the time, consider outsourcing to someone who can produce the content and distribute it for you. Just be sure you oversee the process so what is being created aligns with your vision and beliefs.
Writing a quality article or blog post that performs well in the SERP Isn’t an accident! It takes conscious effort and planning for small businesses to break into Google’s first page. In order to get you there, we use a specialized group of tools. Pairing those tools together with your industry knowledge, we can design a rock solid content marketing strategy.
If your ready to discuss your companies Content Marketing strategy contact us for a free phone consult.
Michael Klasno is SERP Sniper – Building local optimized websites for Attorneys, Law Firms and Business Professionals in Houston and Southeast Texas.
Michael Klasno is a consummate Search Engine Optimization (SEO) Specialist with an impressive 20-year tenure in the digital marketing landscape. Throughout two decades, Michael has been at the forefront of evolving website design & SEO strategies, seamlessly integrating the latest trends with time-tested methodologies.
His SEO expertise encompasses a vast array of skills, including keyword research, technical SEO, (both on-page and off-page) Local SEO, Google Business Profile optimization, SEO auditing, competitive analysis, and content strategy formulation.
“By building a cost effective corporate or business website that looks great and has a high conversion rate you can dominate the organic search results.”
