QR Code Marketing – The use of QR Codes as a marketing tool for both mobile marketing and print advertising. I love how easy these codes blend into an overall advertising campaign, the new color images are awesome. I especially like the ROI that QR codes, coupled with a SMS Text Messaging campaign, offer my clients for their mobile promotions.
What is a “QR code” How does it help me?
“QR” is an abbreviation from Quick Response. QR codes is the trademark for a type of matrix barcode (or two-dimensional barcode) consisting of an array of black and white squares and lines that is typically used for storing URLs or a wealth of other information. Once it is scanned by a smartphone the QR Image reveals important information about a business, promotions, events, products etc. It actually gives potential customers access to information right at their fingertips.
[su_spacer]
Are these codes necessary for on-line Businesses?
QR and Bar Codes are methods that helps to connect offline advertising with online advertising. If your business markets to the “millennium generation” the answer is a definite YES! If you are considering a mobile advertising campaign for a product or service, the answer is still Yes.
What about Content Marketing
Those funny little blobs have come a long way in a short time. No longer just a black & white blob, the QR images are now available in any color and can include a specially formatted image or your company’s logo. With the popularity of cell phones and social media, QR codes have become a significant advertising tool for marketers.
Contact the SERP Sniper to discuss how QR and Barcode Marketing can benefit your next event, or product promotion. Contact Us
Michael Klasno is SERP Sniper – Building local optimized websites for Attorneys, Law Firms and Business Professionals in Houston and Southeast Texas.
Michael Klasno is a consummate Search Engine Optimization (SEO) Specialist with an impressive 20-year tenure in the digital marketing landscape. Throughout two decades, Michael has been at the forefront of evolving website design & SEO strategies, seamlessly integrating the latest trends with time-tested methodologies.
His SEO expertise encompasses a vast array of skills, including keyword research, technical SEO, (both on-page and off-page) Local SEO, Google Business Profile optimization, SEO auditing, competitive analysis, and content strategy formulation.
“By building a cost effective corporate or business website that looks great and has a high conversion rate you can dominate the organic search results.”
