Who is Michael Klasno
Hello — I’m Michael Klasno, also known as SERP Sniper. Welcome to Web SEO Houston.
I started building websites in the early days of the internet (around 2002), writing articles and creating sites for my first passion — the fishing and outdoor industry. A few of those original articles are still floating around online today.
In 2007, I went full-time into SEO with the launch of Net24 Business Development. In 2012, I rebranded as Web SEO Riverside, focusing on Local SEO for businesses across Southern California.
In 2015, I relocated to Houston, Texas and launched Web SEO Houston — bringing my Local First SEO approach to service-area businesses throughout Kingwood, Humble, The Woodlands, and the greater Houston area.
What I Actually Do
I help local businesses understand what Google sees — and fix what’s getting in the way.
Most SEO problems aren’t obvious. They don’t throw errors. They just quietly suppress visibility.
That’s where I come in.
I work directly with business owners. I review their website, their Google Business Profile, and how everything connects. I don’t sell volume packages. I take on a limited number of clients and work closely with each one.
Old school handshake business. Just applied to modern search.
How I Work
I’m a freelance SEO specialist.
I collaborate with a small group of trusted web designers and technical associates when needed, but I stay personally involved in every project. I still prefer face-to-face meetings when possible. If you’re in the Houston area, there’s a good chance we’ll meet in person.