Search optimization (SEO) is the process of optimizing and promoting a website to achieve higher rankings in the organic SERP’s i.e. search engine result page. What is Local Search Optimization? (LSEO) Local SEO is a marketing discipline that focuses on increasing visibility for local businesses. Local SEO directly influences listings in Google, SERP pages on Google Maps, Bing Maps, Apple Maps, GPS Directories and local directories. (like Yelp or Superpages)
Why is Local SEO so Important to my online business?
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.
The major search engines (Google, Bing, Yahoo) all operate on the same principles. They send “spiders” which are automated search bots, to crawl the world wide web and follow links and index content into massive databases. Google says that the web now has 30 trillion unique individual pages. That up an astonishing 30 times in five years: Google reported in 2008 that the web had just one trillion pages.
Smart Marketing Through Local Search Optimization
Web SEO Houston offers Local SEO Services for businesses in Houston, Kingwood, Atascocita & Humble Texas. We deliver search optimized website design with a Local Focus. (Local search rank monitoring provided with every contract.)
Our Houston SEO Services are always LOCAL. We only work for businesses in the Houston and Southeast Texas area.
Houston is a Shoppers Paradise – World renowned brands and chic local boutiques offer treasures at every turn. How many shoppers are going to find your Elegant Dress store in Uptown Park. Will they find your Ladies Shoes store in River Oaks shopping Center?
What happens when tourists and local Houston diners are cruising Chinatown along Bellaire Boulevard? Will a smart phone search return your Hall of Fame Sushi Bar? Or are they going to cruise right past to Joe’s Holy Mackerel all you can eat raw fish?
In Houston Texas 15,000 perspective customers live within 10 miles of your location. How many do you think have smart phones? How many even know your business exist?
What are voice assistants? Why should I Optimize for Voice Search?
SEO Specialist are always looking for solutions to placing clients higher in the SERP’s. As Local SEO matures, and technology improves in the age of AI it has become clearer that “Conversational AI” will soon dominate the voice search results. Enter Voice Assistants.
Local Search Engine Optimization (LSEO) – Google and Bing search algorithms continue to evolve to provide users the most relevant content possible. Hence, search engines will put more emphasis on localized voice search results.
This Quick Study blog post will teach you how to Optimize your local business to Dominate Voice Search.
Therefore, it’s important for Houston and southern Texas businesses in nearly all industries to adapt and optimize their websites accordingly. Focusing on local Search Optimization WILL bring in highly targeted traffic and increase your conversion rate.
Web SEO Houston can solve all your local search problems.
NOTE: Search algorithms will continue to evolve and strive to provide users with the most relevant content possible. Search engines have put more of an emphasis on localized search results. Consequently, it’s important to stay focused and up to date on the current Local SEO trends.
Here are a few articles to help you get a better grasp on Local SEO.
How to Optimize with geo location technology
Create a Winning Social Media Strategy that Drives Revenue
Three Reasons Small Businesses Fail at Website SEO
SEO Branding – Strategic Social Optimization
Common Search Optimization Terms & Acronyms Defined
Hire the Best Local SEO - Search Optimization Houston
Are you optimized for local search? Our Local Houston SEO target is always LOCAL. We only work for businesses in the Houston and Southeast Texas area. Our local SEO Houston experts can target your customers in Houston, Kingwood, Atascocita & Humble Texas.
Local Houston Search Marketing - Increase your Local Exposure
Hire the SERP Sniper and his local SEO Houston team of Keyword Spotter Bots. Let US Local Search Optimize your website so it targets your customers where they live.
Our search engine optimization services will improve your rankings in the main search engines. We will help you get a high ranking in Google, Yahoo and Bing, for your selected search terms.
Check your Social Media Status – Get a clear picture of your social status on LinkedIn, Facebook, Twitter, Instagram, SnapChat, and Foursquare. Are you using these tools to spread the word about your local business and engage with your customers? Are your customers sharing their love of your business?
