Google Visibility Scorecard – Local Search and Reputation Audit

Google Visibility Scorecard

The Fastest Way to See What Google Actually Shows About Your Business

Google Visibility Scorecard — What Does Google REALLY Show About My Business?

Most business owners have no idea what actually appears when someone Googles their brand, their service, or their reputation.
And the truth is Google’s version of your business is often very different from your own.

  • Google may not even be able to retrieve your homepage
  • Competitors can outrank you for services you actively provide
  • Your Google Business Profile may fail to surface in key searches
  • Directory sites can appear stronger than your own website
  • Reviews that should display may not show at all

You can’t fix what you can’t see.

That’s exactly why we created the Google Visibility Scorecard — Local Search & Reputation Audit: a clear, consultant-grade snapshot of how your business appears right now inside Google’s ecosystem.

What Is the Google Visibility Scorecard?

The Google Visibility Scorecard is a 15-page, executive-ready audit designed to show how clearly Google understands your brand, services, and local relevance.

It combines real Google search results, visual snapshots, and consultant interpretation so you can see not just what appears — but what it means.

The Scorecard Shows:


Brand Search Visibility (Top 10 Results)

What appears when someone searches your business name, including owned pages, directories, social profiles, and entity signals.

Service Visibility (Top 10 Results)

How Google ranks your business for your primary service in your city
(example: “Family Law Attorney in Humble TX”).

Google Business Profile Signals

If retrievable, you’ll see:

  • Name
  • Address or service-area status
  • Rating and review count
  • Maps visibility

If not retrievable, the report explains why (often SAB-related or due to limited public metrics).

Reputation Signals Across the Web

What Google surfaces for trust and credibility, including:

  • Google Reviews
  • Facebook
  • Yelp
  • BBB
  • Supporting citations and mentions

Homepage Visibility & Fetch Status

We verify whether Google can retrieve and interpret your homepage. You’ll see:

  • Status code
  • Title tag
  • Meta description
  • A consultant snapshot of what impression your homepage creates

People Also Ask (PAA) Content Opportunities

High-intent questions real searchers ask before choosing a provider.
Excellent source material for FAQs, service pages, and future content.

Consultant Interpretation & Guidance

This is where the Scorecard separates itself from free tools.
You receive:

  • What the score means for your business
  • A consultant’s read of your visibility posture
  • Top visibility risks limiting discovery
  • Recommended next 30 days
  • How to use the Scorecard correctly
  • What the snapshot does not cover

Priority & Secondary Recommendations

No AI fluff. No canned SEO.
Only practical, real-world next steps based on your actual Google data.

All delivered as a clean, modern, consultant-led Scorecard for $99.

“This report opened my eyes. I had no idea how much Google already knew about my practice, and what it was missing. The search results and screenshots made everything clear. We implemented most of the recommendations right away.”

Why You Need This Scorecard (Even If You Think You Don’t)

Here’s a reality we see every week:

Most business owners assume Google sees their business the same way they do.
It doesn’t.

Across hundreds of Scorecards, we consistently uncover:

  • Strong websites that Google can’t fully retrieve
  • GBP ratings not surfacing due to SAB settings
  • Competitors winning visibility through directories
  • Homepages failing fetch or clarity checks
  • Old citations outranking the business
  • Brand SERPs polluted with outdated pages
  • Strong brands with weak service visibility

You can’t fix these problems until you can see them clearly.
The Google Visibility Scorecard brings that clarity.

More about the Local Search & Reputation Audit

Who the Scorecard Is For

Perfect for:

  • Local service businesses
  • Contractors, trades, and home services
  • Law firms and legal practices
  • Real estate teams
  • Medical and professional services
  • Any SMB dependent on Google visibility

Not for:

  • E-commerce
  • National brands
  • Agencies doing competitor audits
  • Anyone expecting instant rankings

Scorecard vs. Traditional SEO Reports

Most SEO reports look like this:

  • ❌ 30-page PDFs full of charts you can’t interpret
  • ❌ AI-generated filler
  • ❌ Technical jargon
  • ❌ Recommendations without context

The Google Visibility Scorecard looks like this:

  • ✔ Executive-ready, consultant-written
  • ✔ Real SERPs and screenshots
  • ✔ Clear interpretation, not just metrics
  • ✔ Actionable next steps
  • ✔ No guesswork

This is the audit most agencies should provide – now available as a standalone product.

How it Works

Step 1 – Make Your $99 Payment Below 

Step 2 — Submit the Intake Form

After payment you will be forwarded to a brief intake form. We ask for only the essentials: domain, city, service, etc.

Step 3 — We Analyze Your Google Snapshot

Live brand SERPs, service SERPs, GBP signals, fetch tests, and reputation data.

Step 4 — You Receive Your Scorecard

Delivered via email, usually within 24 hours. Easy to read, Even easier to act on.

Step 5 — Optional Free Review Call

Schedule a 1:1 call with Michael Klasno (@SERPSniper) to walk through your Scorecard, clarify findings, and discuss next steps.

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