Essential Elements of a Perfect Landing Page Design

As a search optimization specialist I know the importance of landing page design. Providing the best metrics possible to our clients, in a timely manner, is critical.

Since Google no longer provides webmasters with keyword information, landing pages have become an essential parameter for SEO professionals to measure a website’s organic performance. Like many SEO firms we use Google Analytic to track our clients landing pages. The data provided gives us a host of information, not the least of which is how visitors get to their websites, which keywords are use in a search, and which links are clicked.

To ensure maximum effectiveness from your landing page design efforts there are several essential elements you must consider:

Here is a list of the Essential Elements for The Perfect Landing Page

• Your landing page must have a clearly defined purpose. define its purpose clearly! You need clarity on why this particular page exists within your website structure before determining whether or not it meets expectations later down the line.
• Set clear goals for measuring success. based upon user engagement metrics (such as click-through rates) rather than just traffic numbers alone; these will help inform future improvements made to both content & layout alike over time. By focusing on these key areas during initial planning stages of any new landing page project – you can significantly increase chances of delivering high quality results that drive conversions effectively over time!
• Create a clear Call-to-Action.Creating a clear call to action is essential for any successful landing page design. This should be linked directly with your purpose and supported by all other content on the site.
• Keep it simple. Your perfect landing page design must be kept simple in its content and layout, without distractions. You do not want to distract visitors by including superfluous information or links to other content.
• Edit your content. The copy you use for the landing page should be clear, concise and persuasive. Yes, that visitor is already interested in your product, they did click through to your page but this does not mean they will stay interested.Remember: even though someone clicked through from another source doesn’t mean they won’t bounce off if presented with too much cluttered messaging. Make sure every word counts towards convincing them otherwise!
• Earn their trust. to establish trust with visitors, keep vital information requests to a minimum. For example when asking for an email newsletter subscription only request their first name and email address. When selling products limit the required details to billing and shipping information while also including confirmation screens before finalizing orders. These steps help build confidence in your website’s security measures.

Perfect Landing Page Design – What You Need To Know

Creating an effective landing page requires careful consideration of various factors such as design elements and content. While some may assume that the same principles apply when creating a website or email newsletter this is not always true for landing pages. The key to success lies in keeping things simple yet impactful by placing emphasis on your call-to-action above all else.

This means limiting distractions like excessive images or cluttered layouts while also incorporating brand identity through color schemes and logos where appropriate.

What about “Above the Fold?” It is very important to place your call-to-action at the top of the page so that visitors can click on it without having to scroll to find it. That said, it’s also a good idea to include calls-to-action elsewhere on the page. This is clearly important if your pages are long.

Don’t go overboard with images. A landing page should have two relevant images at most, maybe a video; more than this is merely clutter that distracts visitors from the purpose of the page.

Additionally, research has shown that single-column, centered landing pages convert best. Lastly, while keeping your call-to-action as the focal point of the landing page design, it is still desirable to keep your brand identity by using your main website color scheme, logo etc.

Avoid the common flaws that many Landing pages have.

Avoid these pitfalls: Poor Navigation; Lackluster Headline/Subheadings; Confusing Call-To-Action; Ineffective Visuals; Poor Form Design; Ignoring Mobile Optimization; Neglecting A/B Testing.

By implementing these changes into your own landing page designs you’ll be well equipped to drive conversions and grow revenue over time.

Conclusion

Back to Google Analytic. I will admit, finding the most effective design and layout for your project is sometimes trial and error. What works for one client might not work as well for another. It all depends on the business field and the types of potential customers with which you are dealing. Therefore it is important to test each version of your landing page to see which one yields the best results. This is where A/B testing comes in to the picture.

Another Thought – How many “landing pages” do you need?

Most people think a website only needs one or two landing pages but in truth, the more quality landing pages a website has the more possible traffic it can get. The higher the traffic flow, the more chances a business has to sell its products or services or to boost its advertising income if that is the niche.

I would suggest building a landing page for every “Key Service or Product” that you offer, at least the best and most lucrative. Then go about writing blogs about those services and a post or two on your Google+ page (don’t forget to write a unique introduction here). I would also suggest doing an occasional email blast and posting to your Facebook page or Tweet the links. You could also use keyword anchor text in directory and citation listings. The KEY is Create some data and link it to a good landing page.