What are the Construction Industries best Keyword Strategies to build Cornerstone Content? We all know a good keyword strategy is an intrinsic part of content marketing and SEO. After all, keywords comprise the words and phrases your potential customers and clients type into Google to find a business like yours.
Furthermore search engines are in the business of connecting an audience with the content that will satisfy their search intentions. They do this by using algorithms designed to favor high-quality, informative content.
Keywords are the literal building blocks that form a bridge between you and people that need your products or services. In fact, the right keywords, coupled with quality content can put your Construction Company on first page of google search results.
A big part of my job is staying on top of changes and trends in SEO. In addition to 16 years as a Webdesign SEO Expert, I also have over 20 yrs hands on experience in the construction industry. Michael Klasno @SerpSniper
Building Cornerstone Content using keyword strategy
Although it’s a simple concept to understand, actually creating an effective keyword strategy in the construction and building industry is anything but simple.
The keywords you use should do these three things, all at once.
- Reflect your brand and its message.
- Be of interest to your customers.
- Help you dominate the Search Engine Results. (SERP)
Keywords can’t be too obscure or hardly anyone will find you. Nor can they be too popular, or you’ll get buried among competitor noise.
Most importantly, keywords need to be relevant to the mission of your business and the on page content; content that highlights what you offer and what you want to rank for in the SERPs.
Choose relevant “Construction Industry” related keywords
When choosing keywords, there are several different types you need to focus on. When writing articles or building pages on your construction website you should think in these terms;
- Broad, generic keywords that are important to your industry like “architect” or “contractor”
- Keywords that relate to your product or service: these are much more specific like the types of buildings you design. Exactly what areas of construction you specialize, whether it’s commercial construction or residential remodel.
- Keywords that promote your brand; like the exact name of your firm and your award winning key staff members. The exact name of your Construction company and your major projects.
- Customer-relevant keywords: these are designed to attract buyers like school districts, recreation, taxes and the affordability of the areas you build in.
- Location-specific keywords: those designed to capture the attention of people who have made their decision to build and need a local builder or architect. Keywords like “Best Houston Architectural Firm” or “Kingwood’s Top Custom Home Builder”
Building a Strong Keyword Foundation
And while keyword stuffing will earn negative results, it’s a good practice to incorporate secondary keywords within content copy. Keyword synonyms, and long-tail variations of the primary keyword will help reinforce the topic’s focus. Basically, the content shouldn’t have just one focus keyword.
Example: An article written to highlight an architectural firms abilities might include LSI keywords like; blueprints, drawings, details, specs, design, etc. Your goal with on-page SEO should be to rank for all synonyms and related queries possible.
[su_box title=”What is Latent Semantic Indexing” box_color=”#0b22f2″ title_color=”#ffffff” radius=”2″]To determine the relevance for a particular query, Google looks at LSI keywords, or synonyms for the searched keyword. LSI determines patterns within the terms, topics, and concepts of a page.[/su_box]
As you can see, it takes conscious effort and planning for small businesses to break into Google’s first page. In order to get there you must narrow your focus and build traffic around industry specific keywords.
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Remember, the only effective keyword strategy that exists is the one that actually works in the present, in your industry. Also, what works for one industry may not work as well, or not at all, in another.
If you’re ready to learn more about content marketing and keyword strategies and move up through the search engine rankings, contact us. We’ll show you how to find your best keywords and how to use them to build quality cornerstone content to get to page one of Google.
Then, we’ll show you how to stay there!
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Michael Klasno is SERP Sniper – Building local optimized websites for Attorneys, Law Firms and Business Professionals in Houston and Southeast Texas.
Michael Klasno is a consummate Search Engine Optimization (SEO) Specialist with an impressive 20-year tenure in the digital marketing landscape. Throughout two decades, Michael has been at the forefront of evolving website design & SEO strategies, seamlessly integrating the latest trends with time-tested methodologies.
His SEO expertise encompasses a vast array of skills, including keyword research, technical SEO, (both on-page and off-page) Local SEO, Google Business Profile optimization, SEO auditing, competitive analysis, and content strategy formulation.
“By building a cost effective corporate or business website that looks great and has a high conversion rate you can dominate the organic search results.”
